Wondering where to look for your next journalism role? LinkedIn is one of the most helpful sites out there for job-hunting journalists.
There are plenty of journalism-focused job sites like Journo Resources and Cision Jobs.
But a lot of opportunities don’t make it to these websites. Last-minute call outs for freelance writing gigs and shadowing opportunities are more likely to be posted on LinkedIn.
Making good use of your LinkedIn profile can give you a head start in landing the interviews you have your heart set on.
Here’s why you should spend some time on your profile.
What is LinkedIn?
LinkedIn is a job search site like no other. It’s a mix between a social media platform and a traditional employment site that lets you network directly with other media professionals.
LinkedIn has more than 1.1 billion users, so chances are there’s an employer on there who is looking for someone just like you.
A lot of job applications will ask for your LinkedIn profile, so it’s well worth keeping it up to date and connecting with employers on the site.
Think of it as another way to present yourself to employers on top of your CV and cover letter.
Why should I use LinkedIn?
LinkedIn allows you to connect with people in the industry all across the world.
You can connect with potential employers, follow companies and find new journalism opportunities.
By following pages like Creative Careers Club, Women in Journalism and Muck Rack, your feed will be filled with opportunities like networking events, online panels and relevant job listings.
So how do I use LinkedIn?
Connect with journalists in the same field as you.
In-app messaging makes conversations with people in your aspirational role accessible.
You can look through their job history and listed skills to see what made them stand out as a candidate when they were in your position.
Post your work and achievements
Just like you can use the platform to find people, people can find you.
Your future employer is likely to check your LinkedIn profile alongside your portfolio if you are being considered for a role.
Sharing your stories on LinkedIn is a great way to get your work in front of the right people.
Make sure your profile is up to date with all the fabulous journalism you’ve been doing.
Write a keyword-heavy headline
Don’t forget the power of SEO!
Be specific and list your areas of expertise so employers know what exactly what you can offer a company.
‘NCTJ-accredited political correspondent’ is much more likely to catch the attention of a potential employer than just ‘Journalist’.
Now you’ve mastered how to use LinkedIn as a journalist, why not read about how to use other social media sites too? Here’s how to use TikTok like a journalist.